Apple could soon start showing ads inside Maps, Books and Podcasts. Company aims to increase advertising revenue to double digits up from current $4 billion. Ads could also appear inside the App Store and TV+ apps as well as.
iPhone and Mac users may encounter advertisements in the App Store. There are also Stocks, News, and TV+ show advertisements. However, Bloomberg’s Mark Gurman claims that Apple is also interested in displaying adverts within other apps, like as Maps, Books, and Podcasts.
Gurman recently reported in his newsletter ‘Power On’ that Apple’s Vice President of Advertising Platforms, Todd Tersei, plans to double Apple’s current $4 billion yearly revenue by increasing the advertisements business. Apple is well on its way to reaching that goal by incorporating advertisements into its other programmes.
The advertisements, according to Gurman, could expand to other first-party apps like Maps, Books, and Podcasts. Finally, Apple may increase the number of advertisements it shows in the App Store and on TV+.
Potential layout for iPhone adverts
Gurman claims that the Cupertino behemoth has trialled an ad formatted similarly to the App Store’s sponsored results. Consequently, Apple Maps would prioritise suggested establishments at the top of search results when users typed in the names of restaurants, stores, or other local businesses. Similar to app makers, companies will pay Apple to have their products featured in the first search results.
In an effort to increase profits, the App Store may add more advertising space, despite the fact that it already contains many ads. According to Gurman and a slew of other media outlets, app recommendations and adverts will soon be visible in the Today tab and on individual app sites. More advertising will appear in the “You May Also Like” column.
The Apple TV+ app is another potential future ad hotspot. Ads on TV+ are presently limited to the Friday Night Baseball broadcast. But Apple might provide tiered pricing, with a freemium option backed by ads.
Each year, advertising contributes more and more to Apple’s bottom line. Whether or if Apple will try its hand at third-party advertising again after its iAd debacle is unknown.
